Website analysis is the longest process in website optimization, but not less important than Keywords Research or Competitors analysis. At this stage we collect all information about you website: age, current rank in search engines, page rank, external links, usability, content analysis, etc. We do all of this steps to find out the answer for question "what should we do to make your website more friendly to search engines and more usefull for the visitors?"
First we will work with Search Engines (Google, Yahoo, MSN) and several different tools online to find out information about:
1. Site age (from whois data)
2. Google Page Rank and Alexa Rank
3. Information about indexed pages
4. Current rank in Search Engines
5. Quality and quantity of external links
1. Quality of title on each website page
2. Content analysis (quality and quantity)
3. Presence of site map and it access from homepage
4. Quality of Meta tags on each page
5. Presence of javascript and flash elements
6. Quality of internal links, navigation system
7. Usability (how website usefull for visitors)
8. Presence of error pages on the website
9. Text tags, like H1, H2, strong, b
Read about competitors analysis
