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2Brothers.co.nz - freelance creative team

WEBSITE OPTIMIZATION AND
SEARCH ENGINE OPTIMIZATION PROCESS

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SEARCH ENGINE OPTIMIZATION PROCESS

The most important purpose SEO is to draw quality traffic to your website from Search Engines (Google, Yahoo! and MSN), increase the number of customers and business profit. Search Engine Optimization is a very difficult process, which includes many different stages.

Keywords research and selection process

Keywords Research is one of the most important process in Search Engine Optimization It is not enough just to take a couple of relevant keywords and put them to the title of your homepage. Keywords are used in title, meta tags, internal and external links, website content.
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Website analysis

Website analysis is the longest process in website optimization, but not less important than Keyword Research or Competitors analysis. At this stage we collect all information about you website: age, current rank in search engines, page rank, external links, usability, content analysis, etc. We do all of this steps to find out the answer for question "What should we do to make your website more friendly to search engines and more usefull for the visitors?"
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Competitors analysis

It is also important and long process in Search Engine Optimization. Competitors analysis can be done for whole website or only for selected keywords.
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Link building

Link building is one of the most important process in search engine optimization. To get a higher ranking in search engines you need to get as many good links to your website as possible.
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