It is also important and long process in Search Engine Optimization. Competitors analysis can be done for whole website or only for selected keywords. It is almost the same process website analysis, but a little bit shorter.
Work with Search Engines (Google, Yahoo, MSN), competitor website and several different tools online to find out information about:
1. Site age (from whois data)
2. Google Page Rank
3. Current rank in Search Engines
4. Quality and quantity of external links
5. Quality of title
6. Content analysis (quality and quantity)
7. Quality of Meta tags
8. Quality of internal links, navigation system
9. Text tags, like H1, H2, strong, b
Read about link building
